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The story behind Maxxcare

Discover how Maxxcare grew from a vision in heel pressure injury prevention into a globally trusted healthcare brand.

The story behind Maxxcare

Maxxcare was founded in 2009 by Max Rogmans with a clear mission: to improve the prevention and treatment of heel pressure injuries. Together with his development team, he recognized the need for a more effective and patient-friendly solution for heel offloading, combining clinical effectiveness with comfort and ease of use.

This vision led to the development of the Maxxcare Heel Pro Evolution, an innovative heel offloading device designed to help protect vulnerable heels from pressure, shear, and friction. By focusing on lightweight materials, soft textiles, and advanced air-filled technology, Maxxcare introduced a new approach to heel protection that continues to support healthcare professionals around the world today.

Over the years, Maxxcare has continued to grow internationally while staying focused on one specific area of expertise: heel pressure injury prevention and treatment. Today, the company is led by Jasper Rogmans, who continues the same commitment to innovation, quality, and patient-centered care. While the organization has evolved, its mission has remained the same: to reduce the global impact of heel pressure injuries and improve quality of care for patients everywhere.

Pressure injuries are more than a clinical challenge. They can cause severe pain, reduce mobility and independence, prolong recovery times, and significantly affect a patient’s overall quality of life. In many cases, they also place a major burden on healthcare systems through increased treatment costs, longer hospital stays, and additional caregiver workload. The heels are especially vulnerable because of the limited soft tissue between the skin and the bone, making prevention essential.

At Maxxcare, we strongly believe that many heel pressure injuries can be prevented with the right knowledge, early intervention, and effective offloading solutions. That is why we not only focus on product innovation, but also on supporting healthcare professionals through education, clinical evidence, and practical solutions that can be easily implemented in daily care routines.

Today, the Maxxcare Heel Pro Evolution is used worldwide in hospitals, nursing homes, rehabilitation centers, and home care settings. By working closely with healthcare professionals and continuously improving our solutions, we strive to contribute to safer care, better outcomes, and a future where heel pressure injuries become increasingly rare.

Our mission remains simple but important: helping healthcare professionals protect heels, improve comfort, and make a meaningful difference in patients’ lives every day.